|The job of a sales associate involves the providing of information about a company’s products and services to its clients. Sales associates are there to assist the company in developing and maintaining long-term relationships with its customers; most sales associates work in conjunction with the director of sales or the COO to develop strategies and programs that will help the company reach its sales targets. Here are some of the other responsibilities of a sales associate:*Meeting or exceeding sales targets while keeping the focus on customer service*Developing their knowledge about the company’s products and their customer base*Working with the company’s marketing team to develop sales material*Putting together sales plans and monthly reports per the company’s requirements
*Participation in seminars and conferences
*Prioritization and management of sales leads, development of new accounts, referrals
*Providing customers with quick and accurate estimates
*Upgrading existing customer accounts
*Maintaining an accurate database for customer mailings and marketing purposes
*Getting feedback from customers in order to see where the company can improve or add a new product
A good sales associate will demonstrate an ability to function either independently or as a team member. They must have the passion necessary to turn a prospect into a customer and to retain their business. Sales associates need a good work ethic and a positive attitude, with good written and spoken communication skills. In today’s high-tech workplaces, it’s imperative for new sales associates to be proficient in Excel, Powerpoint, Outlook, MS Word, and other computer programs. They must be good at achieving sales quotas, and be able to track accounts on all levels. Strong problem-solving skills are also a must; a sales associate should be able to identify a customer’s problem and work quickly to solve it.